Cigarette marketing rises as sales drop

Tobacco companies spend more than ever to market cigarretes, and their gross sales argon steadily falling. They spent billions on advertising and promotions in 2002, which is the last year that data is availible. in that respect had been a slight increase but it then dropped roughly 5.5%. The companies atomic number 18 spending large chunks of their budjet on discounts which were passed to retailers and wholesalers, who would then outgo down their cigarrete prices for their customers. Over half of the companies budget was spent on such discounts. The companies also have to pay retailers for shelf lieu, this and other(a) promotional allowances took a 1.3 billion dollar chunk out of their budget.The death chair for the Campaign for Tobacco Free Kids said that these efforts to take shelf space and reduce prices are aimed at dreadful to hook young people. He says that the most price-sensitive population are kids and that the tobacco companies bed that. On the other hand a spokesman for the #2 cigarrete maker says the his company is trying to net dinero over adults not children. He says their efforts are to communicate with and conform to the business of the adults who favour to smoke.

I think the tobacco companies thunder mug say that they are trying to gain the busines of adults, but they know that they are also trying to appeal to kids. Kids who smoke are more likely to grow up to be adults who smoke, than kids who choose not to smoke. But with this new fall in sales, that mode of life either more adults are quitting, or kids arent buying, which in my opinion, eit her sounds good. ! If you exigency to get a full essay, sight it on our website: OrderCustomPaper.com

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