'Family and Unilever\r'

'2. 1 Macro Environment 2. 1. 1 Economy †residential a) Economic -The policy of the Vietnamese industry is reciprocally agreed to build the economy of Vietnam following the propensity of industrialization and modernization; giving priority to tempt foreign investment, especially from transnational companies and multinationals such as Unilever to increase its budget. The domestic trade (wholesale, retail, flow of neats, and so forth ) has grown much to a greater extent.And infrastructure in major cities, especially Ho Chi Minh City choose been adequate investment, first on a equality with other countries in the region. -Unilever Vietnam as the consumer goods market in this new, more â€Å"land” to business. -Economic growth of Vietnam is low guess that high consumption of products. -Finance, Vietnam credit growth, the stock market is fragmented. In addition, telecommunications systems, communications, telephone charges, postal and Internet film the highest rates around the world.So, it the introduction of the Internet in business is non possible for Unilever, although the play a desire has repeatedly refers to this goal as a way to fall upon customers and promote your products successfully in industrialized countries. b) cosmos -In addition to the extended family modeling non-traditional married family. in addition added and growing one share, and have major differences in consumer decision model extended family. -Distribution of population in Vietnam is very un level.Rural population lives in 72%  big population of 86 one thousand thousand people (13th in the world), rising by active 1 million per year. $ Hardworking, eager to learn, is considered receptive knowledge, new technology. So agreement quality human resources for Unilever  -Vietnam Educational level is comparatively high, especially in urban areas. A great deal of people graduating from high school and college … compared to other countries; progress inte llectual labor in Vietnam better exercise excellence in technology-so this is an abundant human resources for the company. Vietnam has a tender population structure and popular model extended family (including grandparents, uncles, etc. ) opportunities for Unilever because this is the companys bottom customers. -Population-planning policies of the government bequeath make in the next few decades, young people go away grow old and senescence population structure is no longer an return for Unilever. In addition, the extended family in the middle (the well-nigh common family structure in Vietnam), the pick of purchasing a product, especially high-end products, generally considered very carefully.So, multitude consumption of personal care items (personal care) not as much as senior SSWD group (single, separate, widowed, divorced) in the capitalist countries. 2. 1. 2 Politics and honor a) political In the context of terrorism, war, epidemics, etc. Recently, the Vietnamese re gime is considered stable and was selected as one of the safest destinations in Asia-Pacific own, and lift peace of mind to investors. Unilever-a world renowned company with strong financial background has decided to place up a branch in Vietnam †Unilever Vi? t Nam.We show that they also felt good political environment in our countrys favorable conditions for long-run growth of the company. b) Legislation Legal system more complete, create favorable conditions for foreign companies such as Unilever to promote investment, business  Done still grunt opinions (both excess and insufficient, inconsistent, overlapping  Our countrys economy is on runway to develop stronger, deeper integration into the world economy, thus modifying, perfecting the jural system that are consistent with international law is very same urgency. 2. . 3 Nature and technology a) Natural Vietnam is located in a comparatively favorable position in the region, with a long coastline, many large seapor ts to facilitate the export of goods when Unilever began to localise on exports in the near future. Hot and humid tropical climate is not suitable for or so products originating from the parent company in Europe. Vietnam particularly lavish source of medicinal raw materials for the production of consumer goods as well as research products. b) Technology -In foothold of the countrys technology still weak, so Unilever bring their echnology not only their most advanced  -The change in production technology at the plant is small, even if it was done in the branch Unilever in other markets. The only change when the demands of the competition. -Because Unilever consumer goods production has more or «Technology» fairly stable  2. 1. 4 nicety and Society †Vietnam has a very diverse culture, robust and rich -Vietnam is a country of religious liberty to distribute, advertise products not subject to many constraints as well as strict as many other Asiatic countries. Vietnam state religion is Buddhism, traditional customs and rites right-down Asians. Culture regions, provinces, districts and villages. 2. 2 Micro Environment 2. 2. 1, customers Lipton target customers are elderly or middle-aged (30-50). They will be making decisions for the majority of problems in life, including the choice of the consumer to buy the product. â€Å"Many tea drinkers choose Lipton because it is truly inexpensive and you can get it just about anywhere. It is surprising that more people do not drink tea, as they would longer, happier and healthier lives if they did” (Winslow 2006).Furthermore, some customers call that taking anti-oxidants are healthy, thus, customers drink a duo of gallons per week: â€Å"Tea makes you look younger withal and gives you energy as well. 2. 2. 2 Competitors One of the major competitors for Lipton in the world ice tea market is Nestle refreshment Company, maker of Nestea Ice Tea, well-known(a) competitor for Lipton ice tea . Like Lipton-Unilever, Nestle Refreshment Company has forged agreement with another pop manufacturer, Coca Cola.\r\n'