Nike and Adidas Compare and Contrast Essay

Nike and Adidas Comp are and parentage strain Both Nike and Adidas are sportswear companies whose products throughout many parts of the humans are very popular and retain been the top two leaders sport companies in the sport industry. The purpose of this essay is to equality and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing and advertising, price and product. Nike is an international U. S. -American sportswear manufacturers.It was founded by Bill Bowerman in the year 1972 and the slogan is Just Do It. On the other hand, Adidas is a worldwide sportwears manufacturer based in Germany and founded by Adolf Dassler on 18 August 1949. The slogan is Impossible is vigor. These two companies sell and offer a wide range of products for the customers and their products offered is generally on sports wear for men and women. These companies also provide the customers varieties of footwear such as sports shoes, casual shoes, boots, sand als and stockings.While they are selling similar products, Nike products are more expensive than Adidas because allNikebrand hashighand advancetechnology. Nike and Adidas have also been the top sponsors in the sport industry. Nike promotes its products by sponsorship agreements with celebrity athletes, master copy teams and college athletic teams. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store.Whereas, Adidas are europiuman market focus because Europe is the birthplace of Adidas with a long tradition of domination in the marketplace. In conclusion, Nike and Adidas are both famous sports brand, people usually tend to compare them to each other and got a utmostly choice but I think price is a vital factor that influences consumers to puzzle out the final decision. Our behaviors proved that the products do value for money . Nike and Adidas Compare and Contrast Essay Submitted by drip Sudarat Doungbanthao Submitted to Aj. Emilyn R. Orlain Draft no. 2 Date. Friday, 23 December 2011At present, in the market we have many products launch everyday and the advert cant let the consumer know all new products unattached but I dont think it is true. In fact, the advertisement is a way to let consumer know what is new, different or available and also provides a useful information for shoppers in order to make the product known in the market. According to housewife Tanai Cohen, There are too many new products on the market and it is impossible to move up out about them without advertisements. Besides, I like trying new products Miss Sudarat Doungbanthao 523080937-1